Borderline is a conceptual campaign exploring the intersection of sound, motion, and persona.
Project Type
Creative Exploration
Year
2025
The idea behind the brand:
The same Berlioz. *but moody*.
Depict the dynamic energy and rhythm of a new-state house/jazz band with a modern and luxury approach. This concept driven with typography, a merge visuals featuring the delicacy of Carta Nueva, a script font by Sharp Type. And unmatch modern energy from ABC Dinamo Type – Favorit.
At the heart of the design is a saxophone logo symbol, crafted with characters from Cardinal Fruit by Production Type.
A harmonious blend of both worlds – ultilizing the negative space within the touching letters, where good vibe multiply.